How We Strengthened
DIGITAL CONTENT ECOSYSTEM FOR
As India’s leading electronics retailer, Croma faced a massive content bottleneck. With an expansive and rapidly evolving product catalog, the brand needed to produce high-quality, informative video content for thousands of SKUs. The challenge was not just the sheer volume of assets required but the logistical complexity of managing scriptwriting, casting, and multi-format production at a pace that matched their retail cycles.
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Pre-Production: Strategic scriptwriting, casting, and custom set design.
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Production: High-end cinematography and direction for lifestyle and unboxing videos.
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Post-Production & Design: Advanced editing, motion graphics for infographic videos, and the creation of high-impact A+ banners.
Powerweave Studio implemented a turnkey production model to handle the end-to-end creative lifecycle for Croma’s private label and partner brands. We managed every touchpoint of the process, including:
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Standardize Quality: Maintain a high-tier visual aesthetic across a vast range of electronic categories
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Scale Rapidly: Meet aggressive timelines for thousands of products without compromising on creative integrity.
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Drive Conversion: Provide customers with a comprehensive visual suite, from banners to videos, that enhanced the digital shopping experience across all platforms.
By centralizing production, we successfully delivered over 10,000 videos, ranging from premium lifestyle content to technical unboxing and feature-driven infographics. This partnership enabled Croma to:
