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CGI Frequently Asked Questions

Questions you are likely to have,

Answers we would love to give.

  • What is Computer Generated Imagery (CGI)?
    Computer generated imagery (CGI) is the application of computer graphics (2D/3D) to create or contribute to images/videos. It is used by brands to easily create visuals for catalogs, websites, and e-commerce without the need for traditional photography.
  • Why choose Powerweave Studio for your CGI needs?
    In addition to providing you with a high level of photorealism, we also provide you with the best creatively practical solution. With an in-depth knowledge of both services- Photography and CGI, we are well-equipped to understand your requirements and suggest you the best possible solution for your content needs .
  • Which businesses use CGI?
    At Powerweave Studio, our CGI services are trusted by clients from a variety of industries, namely jewelry, furniture, furnishings, interiors, home decor, and the fashion industry.
  • What are the benefits of CGI?
    With the help of CGI, you can achieve all the visuals that you can imagine. You don’t have to worry about locations, weather, lighting or sets. CGI gives you total control over all the internal and external factors of the visual. You can place your product in any setting you like and present it from all angles, without the need for traditional photography. In recent times, one of the major reasons for companies to choose CGI is that it can help you render visuals of the product even before it is manufactured. This helps you determine the customer response to your product before investing in manufacturing which in turn also helps save inventory.
  • How can CGI help my business?
    -With CGI, you can easily create visuals for your catalogs, websites, and e-commerce requirements without the need for traditional photography. -Many a times you might just have a concept for the product or a design for its variables. CGI helps you save time and money by creating a digital version of your product so that you can analyze the customer's reaction towards it before going into production. -By rendering images of the final product just from a CAD or a concept sketch, CGI also helps you save on the inventory cost (especially in the furniture industry). -With the rapid evolution of VR and AR technologies, the way consumers experience the brand is rapidly changing. You don’t just need to have the physical presence of a product, you need it present in the digital world as well. A CGI rendering of your product or service will help you create a more personalized and lasting impression in the digital space.
  • Will CGI images look real?
    Absolutely! With our 10+ years of experience and value addition of photography knowledge from our in-house studio team, we deliver such high levels of photorealism that your images look as authentic as traditional photography.
  • Is CGI very costly?
    Compared to the cost and time spent on shooting images through traditional photography, CGI is a much more affordable option for many of our clients.
  • What is the workflow of CGI for jewelry?
    1. Firstly, to begin a project, clients provide all the information required. For jewellery visualizations, we require things such as 3D models, drawings, design specifications, sketches, mood boards or other types of information clients may have. 2. To clarify, we will check all of the content the clients have provided and ask for more details if necessary. In addition, a meeting, phone call or Skype call is always beneficial. To sum up, this helps avoid any misconception and allows us to shorten turnaround times for 3D rendering services. 3. We start working as soon as we understand all of the details the task requires and time frames have been agreed by both parties. Our 3D artists keep in constant contact with the clients throughout this process, with regular updates. 4. After that, we present the first cut jewellery renders to you for comments and review. Then, adjustments are made. 5. Upon approval the final rendering happens. 6. Finally, the 3D visuals are presented, after post-production, in expected resolution with full quality lighting, reflections, glossiness, and materials.
  • What is the workflow for home decor & mixed media?
    1. In this process we use both photography & CGI. We photograph the product & create a mood shot in CGI and later it gets composed in post-production. 2. Visualiser creates concepts by understanding the product 3. Create a mood board with the sketch of the layout, references of look & feel, references of props that are going to be used in the mood shot. 4. Mood board gets submitted to the client for approval. Changes are being made in case of any feedback. 5. Upon the approval of the mood board, 3D team starts creating the mood shot in 3D software. 6. Share the first cut of the mood shot with client for approval. Changes are made in case of any feedback. 7. Upon the approval of the mood shot the photography of the product gets planned. The photographer sets up a light according to the light of the mood shot and does the photography 8. After the photography, the product gets composed in the mood shot in the post-production process 9. Delivery of the images in the required size & format.
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